Our President and CEO Kai Fuentes joined The New Mainstream podcast to discuss how the market research industry can benefit from intentionally cultivating and championing diversity and inclusion. Beyond focus groups, greater diversity is needed across the market research industry. Often, diverse teammates doing the work—running the data tables and
In a recent article for Multicultural Marketing Resources, “AAPI is a Community Not a Singular Market – Ebony Marketing Systems Guides Clients Through the Breadth and the Depth of Asian American and Pacific Islanders” our President & Founder Kai Fuentes discusses the efforts of Ebony Marketing Systems to help marketers
Global demographics are undergoing a profound transformation. Populations in Europe and China are shrinking. India is surpassing China as the most populous nation. And by 2050, parts of Europe and East Asia are expected to have nearly 40 percent of their populations aged 65 and older. This demographic shift presents
The quest to improve research in racially and ethnically diverse communities is relatively new. Since 2008 when the US Census began a concentrated effort to improve the accuracy of racial and ethnic data collected by the census, the surveying of diverse communities has been evolving. Increasing Diversity Demands More Nuanced
Since 2000, the Black population in the United States has grown by 32% to 47.9 million people in 2022. Black Americans include those who identify as Black alone, those who say their race is Black in combination with other racial backgrounds, and Hispanics and Latinos who also say their race
The United States is a diverse, multicultural country, and our diversity will continue to increase in the coming years. What Will America’s Racial and Ethnic Makeup Look Like in 2025 and 2030? By 2025, Hispanic and Asian populations will constitute 24% of the total US population. By 2030, international immigration
