Two Rules for Delighting Your Multicultural Clients

So you know you want to being marketing more specifically to different segments of the population, but you aren’t quite sure how to start? Follow these two rules and see your efforts pay off. Rule One: Personalize Your Pitch Technology and research now allow marketers to craft pitches based on

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Conducting a Multicultural Focus Group-The Right Way

The point of a multicultural focus group is to gain new insight into the needs and interests of a particular group. It’s to hear the voices that otherwise would go unheard. However, the successful study requires more than simply getting a bunch of people together in a room. They have

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Black Girls are Rocking How Do We Rock With Them?

Reggie Alston for Ebony Marketing Systems There can be little doubt that 2017 was the year African American Women were finally recognized as a major force in politics and entertainment The political knowledge, dedication and savvy of African American Women was on display in Alabama as they voted 98% for

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Minority Entrepreneurship Drives Small Business Growth

By Thomas G. Exter, chief demographer at TGE Demographics For Ebony Marketing Systems Inc. Small businesses owned by African Americans, Asians, and Latinos significantly outpaced all others in post-recession business growth. According to the Census Bureau’s Survey of Business Owners (SBO), non-minority firms grew by only 9.9 percent between 2007

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African American Millennial with Phone

A Portrait of African-American Millennials

By guest blogger Tom Exter of TGE Demographics                    Lucky Millennials got quality time, arguably too much of it, from their parents. Now mostly grown up and on their own, they’re getting out-sized attention from marketers. With Millennials outnumbering Baby Boomers and

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