3 Pitfalls of Assuming You Know Your New Target Audience

There’s no doubt about it: your business will evolve over time. Given this, it’s important to keep in mind that the target audience you chose when you initially began your business may, at some point in time, no longer make sense for your evolving products or services. When it comes

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Black Students Medical Masks

Case Study: The Tale of Two Education Systems

Does Either One Serve Black Students? American public schools and education systems continue to miss the mark when it comes to communicating authentically and honestly with Black students and their families. This has been especially evident during COVID, when empathy and transparency are not only important tools for building trust,

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Case Study: The Critical Need for Multicultural Research

Key influencers for People of Color — Pastors — Reluctant to Endorse COVID Vaccinations A Reuters article titled, “Some U.S. Black pastors, key players in COVID education, are hesitating to push vaccine” published in late 2020 highlights the express need for further research into COVID communications targeting minority populations. In

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Two Rules for Delighting Your Multicultural Clients

So you know you want to being marketing more specifically to different segments of the population, but you aren’t quite sure how to start? Follow these two rules and see your efforts pay off. Rule One: Personalize Your Pitch Technology and research now allow marketers to craft pitches based on

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