Our President and CEO Kai Fuentes recently wrote for Quirk’s Magazine on how ‘less is more’ when conducting interviews, in the article, “How a measured, respectful approach to interviewing yields more insights.” Kai discusses the importance of allowing respondents to have space to formulate responses.
As moderators we need to be less predictable. Ask interviewees to tell us their truths, without anticipating “here comes the why.” This predictability is taking both you and your respondent out of the moment. It’s now becoming a checklist to get through vs. a respectful place to share their story.
Read the full article: How a measured, respectful approach to interviewing yields more insights.
