TikTok has emerged as a powerful platform for entertainment and information sharing as well as for conducting market research. With its diverse user base and algorithms that constantly promote viral content, TikTok offers unique opportunities for companies, nonprofits, and government agencies to obtain insights into multicultural consumer behavior. Understand Your
Reggie Alston for Ebony Marketing Systems There can be little doubt that 2017 was the year African American Women were finally recognized as a major force in politics and entertainment The political knowledge, dedication and savvy of African American Women was on display in Alabama as they voted 98% for
By guest blogger Tom Exter of TGE Demographics Lucky Millennials got quality time, arguably too much of it, from their parents. Now mostly grown up and on their own, they’re getting out-sized attention from marketers. With Millennials outnumbering Baby Boomers and
