When it comes to market research, sometimes it is easy to overlook an obvious source of data: your own place of business. However, the challenge is distinguishing what you plan as your customers’ experience and what they actually experience. How does your staff treat customers when you’re not around? What
Go with your gut. It’s fair advice, and when you’re good at something, your intuition can take you far. But it’s possible to get overconfident about what you think you know. And the world of market research leaves little room for error. While your intuition could lead you to rare
Insights Association is proud to announce the election of Board Directors, which includes Ebony Marketing Systems’ CEO Kai Fuentes. The IA membership has voted to approve four new members to its Board of Directors. At the Insights Association, Board members are nominated via a call for candidates from the Nominating Committee.
There’s a stereotype that “Gen Z” (those aged 11-26) and Millennials (aged 27-42) are both uninformed and uninterested in the news. However, recent research has debunked this and other myths about today’s youth, with insights revealing that we should do more than throw up our hands and say, “Kids today!”
Ebony Marketing Systems President and CEO Kai Fuentes was interviewed in the November issue of Minority Business Entrepreneur (MBE) magazine, where she discussed business integrity, Ebony Marketing Systems, Minority-Owned Business Enterprises (MWBE), multicultural research and more. MBE magazine was founded in 1984 to promote business ownership and entrepreneurial development for
Demographic shifts in global and US populations will transform the populace in the next decade and will provide opportunities and challenges for businesses. Global Population Growth is Slowing The global population continues to grow, but the growth rate slows each year. Human population on earth is expected to plateau at
