The January Reboot – Pocket of Calm

I may not respond immediately to you in January. I’m rebooting. I need to do this because I work a LOT. Most of us do but especially small business owners. I choose this small business life intentionally so this is not a vent about my annual reboot. And the thing

Read More

Introduction

  They say “you spend your entire adulthood getting over your childhood” or at least trying to understand it. As a parent I have been reflecting on my own childhood. Don’t get me wrong, I had a great one but I realized I spent A LOT of time in focus

Read More

Communicating with Diverse Audiences When Social Rules are in Flux

Our world is in a state of social change. As historically marginalized groups become increasingly heard, language is evolving to be more inclusive of these groups and eliminate words and expressions that reflect bias or may cause offense. But sometimes, it feels as if these changes are happening at rapid-fire

Read More

Survey Frequency— How Often Should You Survey Your Audience?

Loyal, happy customers matter. When customers are more satisfied with a company, the company sees increased revenue, profitability, and even higher stock prices. But how often should you take surveys to ensure that you meet your customers’ needs and desires? There’s no one right answer. It will depend on your

Read More

How to Make Things Right When You or Your Company Causes Offense

We’ve all seen it happen: a marketing campaign goes awry with content that offends a representative group. An employee inadvertently sends an insensitive tweet from the company account. An unpleasant incident between an employee and a customer in a brick-and-mortar business goes viral. In the age of social media, every

Read More

QUICK GUIDE: Marketing to LGBTQ+ in 2022

If your brand is overlooking the LGBTQ+ community in your marketing efforts, you are leaving a huge customer base untapped. Our new marketing guide will help you understand how to genuinely appeal to LGBTQ+ consumers, and avoid alienating them with stereotypes or token representations. Get the guide 👉🏿 https://www.ebonysystems.com/quick-guide-marketing-lgbtq-in-2022/

Read More