There’s a stereotype that “Gen Z” (those aged 11-26) and Millennials (aged 27-42) are both … [Read more...] about How Young People Get Their News Today—The Myths and Reality
Understanding Subtle Distinctions in Your Audience
Understanding your audience is essential for your company’s success. That’s how you know that you’re … [Read more...] about Understanding Subtle Distinctions in Your Audience
Communicating with Diverse Audiences When Social Rules are in Flux
Our world is in a state of social change. As historically marginalized groups become increasingly … [Read more...] about Communicating with Diverse Audiences When Social Rules are in Flux
Survey Frequency— How Often Should You Survey Your Audience?
Loyal, happy customers matter. When customers are more satisfied with a company, the company sees … [Read more...] about Survey Frequency— How Often Should You Survey Your Audience?
How to Make Things Right When You or Your Company Causes Offense
We’ve all seen it happen: a marketing campaign goes awry with content that offends a representative … [Read more...] about How to Make Things Right When You or Your Company Causes Offense
QUICK GUIDE: Marketing to LGBTQ+ in 2022
If your brand is overlooking the LGBTQ+ community in your marketing efforts, you are leaving a huge … [Read more...] about QUICK GUIDE: Marketing to LGBTQ+ in 2022
Separating Signal from Noise: The Path to Rich Data Analysis
Are you drowning in data but still thirsty for insight? While human beings have been analyzing data … [Read more...] about Separating Signal from Noise: The Path to Rich Data Analysis
Gain Competitive Advantage with Competitive Intelligence
What tools are you using to create and keep current the portrait of your ideal customer? Gathering … [Read more...] about Gain Competitive Advantage with Competitive Intelligence
Moving From Allyship to Accomplice-ship: 4 Tips On Being a Good Accomplice
Since the 2010s, the term “ally” has been widely used as a catch-all to describe anyone who stands … [Read more...] about Moving From Allyship to Accomplice-ship: 4 Tips On Being a Good Accomplice
Being an Ally v. Being an Accomplice: What’s The Difference?
A few years ago, the idea of being an ally to marginalized groups entered mainstream discourse as a … [Read more...] about Being an Ally v. Being an Accomplice: What’s The Difference?
