There’s a stereotype that “Gen Z” (those aged 11-26) and Millennials (aged 27-42) are both uninformed and uninterested in the news. However, recent research has debunked this and other myths about today’s youth, with insights revealing that we should do more than throw up our hands and say, “Kids today!”
Understanding your audience is essential for your company’s success. That’s how you know that you’re meeting the needs of your market. But there are often subtle distinctions within your audience that a broad brush may miss—but that can have a huge impact on your firm. For example, a tech company
Our world is in a state of social change. As historically marginalized groups become increasingly heard, language is evolving to be more inclusive of these groups and eliminate words and expressions that reflect bias or may cause offense. But sometimes, it feels as if these changes are happening at rapid-fire
Loyal, happy customers matter. When customers are more satisfied with a company, the company sees increased revenue, profitability, and even higher stock prices. But how often should you take surveys to ensure that you meet your customers’ needs and desires? There’s no one right answer. It will depend on your
We’ve all seen it happen: a marketing campaign goes awry with content that offends a representative group. An employee inadvertently sends an insensitive tweet from the company account. An unpleasant incident between an employee and a customer in a brick-and-mortar business goes viral. In the age of social media, every
If your brand is overlooking the LGBTQ+ community in your marketing efforts, you are leaving a huge customer base untapped. Our new marketing guide will help you understand how to genuinely appeal to LGBTQ+ consumers, and avoid alienating them with stereotypes or token representations. Get the guide 👉🏿 https://www.ebonysystems.com/quick-guide-marketing-lgbtq-in-2022/
Are you drowning in data but still thirsty for insight? While human beings have been analyzing data for millennia, the amount and type of data available—and the number and sophistication of electronic tools for analysis—have increased dramatically over the last twenty years or so. Analysis tools, however sophisticated, still require
What tools are you using to create and keep current the portrait of your ideal customer? Gathering competitive intelligence can yield invaluable insights that add dimension and depth to that portrait, in addition to providing important information about your competitors and market trends. And as more and more companies invest
Since the 2010s, the term “ally” has been widely used as a catch-all to describe anyone who stands in solidarity with a marginalized community and works towards diversity, equity, and social justice. But allyship can quickly become about identity, rather than action. This is the reason many people prefer to
A few years ago, the idea of being an ally to marginalized groups entered mainstream discourse as a way of expressing support for social justice movements. Now, however, many in the trenches of those movements wonder whether “ally” has devolved into a meaningless buzzword, a way for privileged people to
