Understanding a consumer’s needs and preferences can often be a challenging task. Many have hoped that artificial intelligence and machine learning (AI/ML) algorithms will make it easier for market researchers to identify critical information to better target customer groups. The release of ChatGPT, a new chatbot system created by OpenAI
A satisfied audience or customer base is key to your business’s success. You must keep your finger on your customers’ pulse to measure their satisfaction levels. Conducting a customer survey is one of the best methods of understanding whether you’re meeting their needs and expectations and obtaining critical, actionable feedback.
Using market research to collect data and draw insights into consumer behavior is one of the most integral parts of marketing. And while there’s a large range of marketing technology tools and automation available, they aren’t game changers in the way Artificial Intelligence (AI) can be. Artificial intelligence programs aren’t
Understanding your audience is essential for your company’s success. That’s how you know that you’re meeting the needs of your market. But there are often subtle distinctions within your audience that a broad brush may miss—but that can have a huge impact on your firm. For example, a tech company
I may not respond immediately to you in January. I’m rebooting. I need to do this because I work a LOT. Most of us do but especially small business owners. I choose this small business life intentionally so this is not a vent about my annual reboot. And the thing
They say “you spend your entire adulthood getting over your childhood” or at least trying to understand it. As a parent I have been reflecting on my own childhood. Don’t get me wrong, I had a great one but I realized I spent A LOT of time in focus
