Before tackling growth in your company or launching a new initiative, conducting thorough market research can be extremely valuable. That way, you can base your company’s decisions and new direction on actual consumer behavior, market trends, and your industry’s landscape. Whether you conduct focus groups or launch surveys, market research
Market research data and findings are important in guiding your business’ marketing and advertising strategy. But market research can sometimes bring to light shocking, surprising or jarring results – leaving you wondering if it provides an accurate picture. So, what do you when you end up with jarring results? Do
When it comes to understanding the concept of ethnographic research, it is both clear and complex. It’s a qualitative method of understanding the social world—learning how societies and individuals operate through the analysis of interviews and observations—rather than a more quantitative (i.e. numbers) approach that relies more on sources such
Constructing effective surveys is hard enough, but it can become even more complex if your target audience includes members from different racial or ethnic groups. How can you be sure your questions will mean the same thing to those with various backgrounds? What if the answers come back the same,
In the past, there were tried and true ways to reach your audience. You’d give them a call and ask them a few questions – or send an email with a link to fill out a short survey. The audience surveying tools and techniques that worked a few years ago
In market research, some clients want the impossible—a project completed quickly, inexpensively, and high-quality. They want it to be fast, good, and cheap. But you can only ever achieve two of those things with one project. There has to be a compromise somewhere. Fast, Good, and Cheap What’s considered fast,
