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3 Pitfalls of Assuming You Know Your New Target Audience

There’s no doubt about it: your business will evolve over time. Given this, it’s important to keep in mind that the target audience you chose when you initially began your business may, at some point in time, no longer make sense for your evolving products or services. When it comes

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COVID-19

4 Ways To Encourage A Strong Staff Post Covid

As we transition into the post-Covid era, employers should continue to stay vigilant when it comes to cultivating a work culture where employees thrive both in the office and remotely. Here are 4 ways to do just that:

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Minority Entrepreneurship Drives Small Business Growth

By Thomas G. Exter, chief demographer at TGE Demographics For Ebony Marketing Systems Inc. Small businesses owned by African Americans, Asians, and Latinos significantly outpaced all others in post-recession business growth. According to the Census Bureau’s Survey of Business Owners (SBO), non-minority firms grew by only 9.9 percent between 2007

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