Understanding multicultural consumers’ nuanced behaviors and preferences is crucial as consumer behavior changes rapidly. Companies, nonprofits, and government agencies aiming to connect with target audiences must delve deeper than surface-level data. One of the most effective ways to achieve this is by surveying target groups multiple times over intervals—known as
The phrase “demography is destiny” often surfaces in multicultural marketing research. The axiom says that demographic factors such as age, gender, ethnicity, income, and education are destiny—effectively fencing off certain groups of consumers that “must” behave in a certain way because of their characteristics. However, is the old adage still
The White House has been collecting proposals on how to reclassify racial data collection for the 2030 census, which could bring positive changes but may also exclude American Indians and Alaskan Natives (Native Americans) from some official data sets. US Race Data Collection Is Complex The Brookings Institution released a
The idea of the “American dream” is that anyone in the US can achieve success through hard work and determination. It’s been around for over a century and has formed a crucial part of American culture and ideology, but only about half of Americans today think the American dream is
TikTok has emerged as a powerful platform for entertainment and information sharing as well as for conducting market research. With its diverse user base and algorithms that constantly promote viral content, TikTok offers unique opportunities for companies, nonprofits, and government agencies to obtain insights into multicultural consumer behavior. Understand Your
The 118th Congress is the most racially and ethnically diverse to date. The proportion of minority congresspeople elected more closely matches the proportion of minority populations in the US than ever before. The Racial and Ethnic Makeup of the 118th Congress According to a report from the Pew Research Center,
In a recent article for Multicultural Marketing Resources, “AAPI is a Community Not a Singular Market – Ebony Marketing Systems Guides Clients Through the Breadth and the Depth of Asian American and Pacific Islanders” our President & Founder Kai Fuentes discusses the efforts of Ebony Marketing Systems to help marketers
Global demographics are undergoing a profound transformation. Populations in Europe and China are shrinking. India is surpassing China as the most populous nation. And by 2050, parts of Europe and East Asia are expected to have nearly 40 percent of their populations aged 65 and older. This demographic shift presents
The quest to improve research in racially and ethnically diverse communities is relatively new. Since 2008 when the US Census began a concentrated effort to improve the accuracy of racial and ethnic data collected by the census, the surveying of diverse communities has been evolving. Increasing Diversity Demands More Nuanced
Since 2000, the Black population in the United States has grown by 32% to 47.9 million people in 2022. Black Americans include those who identify as Black alone, those who say their race is Black in combination with other racial backgrounds, and Hispanics and Latinos who also say their race
