Ethnography
Our President, Kai Fuentes, writes for Greenbook on Ethnographic Methods
Ethnography is rooted in cultural anthropology, which focuses on the development of human culture and the influence individuals and their culture have on each other. In her article for the Greenbook blog, “Ethnographic Methods Enrich Market Research,” our President Kai Fuentes shares how “Human beings have a fundamental need to
09/29/2022
