Does Either One Serve Black Students? American public schools and education systems continue to miss the mark when it comes to communicating authentically and honestly with Black students and their families. This has been especially evident during COVID, when empathy and transparency are not only important tools for building trust,
Key influencers for People of Color — Pastors — Reluctant to Endorse COVID Vaccinations A Reuters article titled, “Some U.S. Black pastors, key players in COVID education, are hesitating to push vaccine” published in late 2020 highlights the express need for further research into COVID communications targeting minority populations. In
The COVID-19 pandemic upended nearly every aspect of life, including how companies market and sell their products. Because marketing campaigns were put on hold, companies had to create new pathways for brand outreach that relied less on traditional media and more on technology. These pathways have likely redefined brand communications
So you know you want to being marketing more specifically to different segments of the population, but you aren’t quite sure how to start? Follow these two rules and see your efforts pay off. Rule One: Personalize Your Pitch Technology and research now allow marketers to craft pitches based on
When we talk about the value of understanding what people of color think of your brand, we aren’t casually talking about the term “value.” We mean value as in actual dollar signs. Consider that, according to Inc. magazine, U.S. multicultural buying power increased from $661 billion in 1990 to $3.4
The point of a multicultural focus group is to gain new insight into the needs and interests of a particular group. It’s to hear the voices that otherwise would go unheard. However, the successful study requires more than simply getting a bunch of people together in a room. They have
