Under the AAPI umbrella are 50 ethnic groups that speak over 100 languages. Ebony Marketing Systems (EMS) speaks to those consumers. We have a diverse, multilingual team capable of conducting culturally aligned interviews in languages including: Cantonese Hmong Korean Mandarin Tagalog Vietnamese Eurasian languages including Armenian and Russian. Our
The Spring 2026 QUALPOR newsletter — QUALPOR News — is here! This issue offers readers a strong and healthy mix of QUALPOR news and events, original thoughtful articles written for the newsletter by QUALPOR members, AAPOR conference program updates, and links to qualitative research workshops, training, and opportunities. Original Articles Written by QUALPOR Members “Breaking Bread” and “Circling Back” When Researching
In today’s multicultural society, where people from diverse backgrounds are integrating into their communities and reshaping community identity, marketers are facing new challenges in figuring out who their target audiences are and how to speak to them effectively. Multiculturalism is forcing companies to modify their market research approaches to achieve
In this enlightening conversation, Josette Mandela speaks with Kai K. Fuentes, a leader in multicultural market research, about the importance of financial confidence and understanding diverse voices in financial decision-making. They explore Kai’s journey from a shy child conducting interviews to a successful business owner, emphasizing the significance of budgeting,
“You were given two ears and one mouth.” Did you hear that proverb or similar growing up? While the origins of this ancient proverb are lost (Epictetus, the Bible, tribal elders can all make a case), the wisdom endures. Multicultural communication is like all successful communication, it’s all about listening. Ebony Marketing
One of the most fundamental principles of effective marketing is understanding who your target demographic is and what messaging will resonate most with them. But that’s not quite as straightforward as it may sound. Especially in the current cultural climate, understanding the complexities of multicultural segmentation is essential to reaching
