One of the most fundamental principles of effective marketing is understanding who your target demographic is and what messaging will resonate most with them. But that’s not quite as straightforward as it may sound. Especially in the current cultural climate, understanding the complexities of multicultural segmentation is essential to reaching
“The first mistake people make is not hiring the people who look like who you’re trying to talk to.” In this episode, Kai Fuentes, President & CEO, Ebony Marketing Systems, joins host Zontziry “Z” Johnson, Founder, MRXplorer, to unpack what culturally aligned research really requires. They discuss why moderator–respondent alignment
Trying to gain a competitive advantage in today’s marketplace can be a huge challenge for companies in a variety of industries. The traditional approach marketers have used to identify and speak to their audiences—painting target audiences using broad brush strokes and generic labels—no longer works. In today’s world, where people
When people hear Brown v. Board of Education, they usually think of Topeka, Kansas and there’s a reason for that. The case name comes from Topeka in part because it represented the Midwest, not the Deep South, underscoring that segregation was a national issue, not a regional one. Today, the
Throughout Black History Month, our Vice President of Qualitative Research, Reggie Alston, is reflecting on a focus group project conducted at each of the five communities whose legal challenges were consolidated into Brown v. Board of Education. In Farmville, Virginia, the Robert Russa Moton Museum is more than a historic site, it’s
Throughout Black History Month, our Vice President of Qualitative Research, Reggie Alston, is reflecting on a focus group project conducted at each of the five communities whose legal challenges were consolidated into Brown v. Board of Education. Two sites from the Brown story don’t have traditional visitor centers, but their impact is
