How ChatGPT Might Help (or Hinder) Market Research Efforts

Surveying Your Audience: How to Formulate Questions That Provide Accurate Insights

Using AI to Understand Your Market Better: An Overview of the Role of AI in Market Research

Understanding Subtle Distinctions in Your Audience

Both Sides of the Glass | The January Reboot – Pocket of Calm

Both Sides of the Glass | Introduction

Communicating with Diverse Audiences When Social Rules are in Flux

Survey Frequency— How Often Should You Survey Your Audience?

How to Make Things Right When You or Your Company Causes Offense

QUICK GUIDE: Marketing to LGBTQ+ in 2022

Our President, Kai Fuentes, writes for Greenbook on Ethnographic Methods

Separating Signal from Noise: The Path to Rich Data Analysis