In this episode of Getting to Aha!, host Darshan Mehta interviews the President and CEO of Ebony Marketing Systems, Kai Fuentes. Kai discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Kai also reframes research as a relationship, not a transaction. She emphasizes
Our CEO and President Kai K. Fuentes shared diagnostic questions for AAPI inclusion in the Multicultural Marketing Resources, Inc. May newsletter. Here are three simple questions to ask during Asian American Pacific Islander month: 1. When working a Black and/or Latino marketing plan, do you ask – what about the
Understanding multicultural consumers’ nuanced behaviors and preferences is crucial as consumer behavior changes rapidly. Companies, nonprofits, and government agencies aiming to connect with target audiences must delve deeper than surface-level data. One of the most effective ways to achieve this is by surveying target groups multiple times over intervals—known as
The phrase “demography is destiny” often surfaces in multicultural marketing research. The axiom says that demographic factors such as age, gender, ethnicity, income, and education are destiny—effectively fencing off certain groups of consumers that “must” behave in a certain way because of their characteristics. However, is the old adage still
From the hush harbors of slavery to the vibrant worship services today, spirituality has always been a cornerstone of the Black experience. It’s provided hope, resilience, and a sense of community. A Legacy of Faith and Beyond While Christianity has been a dominant force, the Black spiritual journey is diverse.
The wealth gap between Black and white Americans is staggering. According to Forbes.com, on average, Black families have just one-eighth of the wealth of white families. This gap didn’t appear overnight; it’s rooted in slavery, redlining, and discriminatory practices. Understanding the Wealth Gap The lack of generational wealth has had
