Our President and CEO Kai Fuentes recently wrote for Quirk’s Magazine on how ‘less is more’ when conducting interviews, in the article, “How a measured, respectful approach to interviewing yields more insights.” Kai discusses the importance of allowing respondents to have space to formulate responses. As moderators we need to
As Gen Z and Gen Alpha grow into the next generation of consumers, businesses must adapt to their evolving behaviors and preferences. While both generations have been shaped by digital technology, there are key differences in how they approach thinking, decision-making, and purchasing. Gen Z: Digital Natives With a Focus
Tracking changes in a survey group over time is crucial for businesses, nonprofits, and government agencies aiming to understand evolving consumer behaviors and needs. By measuring these changes, you can gain insight into the shifting preferences and opinions of your target audience while also positioning yourself to adapt to trends
The White House has been collecting proposals on how to reclassify racial data collection for the 2030 census, which could bring positive changes but may also exclude American Indians and Alaskan Natives (Native Americans) from some official data sets. US Race Data Collection Is Complex The Brookings Institution released a
The idea of the “American dream” is that anyone in the US can achieve success through hard work and determination. It’s been around for over a century and has formed a crucial part of American culture and ideology, but only about half of Americans today think the American dream is
TikTok has emerged as a powerful platform for entertainment and information sharing as well as for conducting market research. With its diverse user base and algorithms that constantly promote viral content, TikTok offers unique opportunities for companies, nonprofits, and government agencies to obtain insights into multicultural consumer behavior. Understand Your
