As Gen Z and Gen Alpha grow into the next generation of consumers, businesses must adapt to their evolving behaviors and preferences. While both generations have been shaped by digital technology, there are key differences in how they approach thinking, decision-making, and purchasing. Gen Z: Digital Natives With a Focus
Tracking changes in a survey group over time is crucial for businesses, nonprofits, and government agencies aiming to understand evolving consumer behaviors and needs. By measuring these changes, you can gain insight into the shifting preferences and opinions of your target audience while also positioning yourself to adapt to trends
TikTok has emerged as a powerful platform for entertainment and information sharing as well as for conducting market research. With its diverse user base and algorithms that constantly promote viral content, TikTok offers unique opportunities for companies, nonprofits, and government agencies to obtain insights into multicultural consumer behavior. Understand Your
Nearly anyone can ask a question. If you count Google searches as questions, the human population asks over 8 billion questions daily —a huge number, but somehow pales compared to the 200 questions a preschooler can ask in a single day. Not all of these are thought-provoking questions driven out
When it comes to market research, sometimes it is easy to overlook an obvious source of data: your own place of business. However, the challenge is distinguishing what you plan as your customers’ experience and what they actually experience. How does your staff treat customers when you’re not around? What
Go with your gut. It’s fair advice, and when you’re good at something, your intuition can take you far. But it’s possible to get overconfident about what you think you know. And the world of market research leaves little room for error. While your intuition could lead you to rare
How many of us had even heard of a “Chat GPT” a few months ago? But now the question—that we pose to the artificial intelligence chatbots and ourselves—is how will these AI chatbots change the world? As fascinating as chatbots are, they are just one example of the near-future technologies
Before tackling growth in your company or launching a new initiative, conducting thorough market research can be extremely valuable. That way, you can base your company’s decisions and new direction on actual consumer behavior, market trends, and your industry’s landscape. Whether you conduct focus groups or launch surveys, market research
Market research data and findings are important in guiding your business’ marketing and advertising strategy. But market research can sometimes bring to light shocking, surprising or jarring results – leaving you wondering if it provides an accurate picture. So, what do you when you end up with jarring results? Do
When it comes to understanding the concept of ethnographic research, it is both clear and complex. It’s a qualitative method of understanding the social world—learning how societies and individuals operate through the analysis of interviews and observations—rather than a more quantitative (i.e. numbers) approach that relies more on sources such
