Quick Guide:
Marketing to Asian Americans and Pacific Islanders
Start Connecting Authentically with AAPI Communities
If your brand is overlooking Asian Americans and Pacific Islanders (AAPI) in your marketing efforts, you are leaving a huge customer base untapped. AAPI make up about 6.5% of the US population and represent more than $1 trillion in buying power. This figure is expected to jump to $1.3 trillion by 2023. This Quick Guide introduces Marketing professionals to the unique qualities, cultural touch points, and opportunities present when endeavoring to authentically and genuinely engage with AAPI consumers. Ready to take your multicultural marketing to the next step? Reach out and our team of experts will connect you with the best plan of action for taking your project to the next level.
Start Connecting Authentically with the Black Community
The importance and influence of the African American consumer have never been greater. Black Americans have a buying power of a tremendous $1.4 trillion – and that figure is expected to rise to $1.8 trillion by 2024. This Quick Guide introduces Marketing professionals to the unique qualities, cultural touch points, and opportunities present when endeavoring to authentically and genuinely engage with Black consumers. Ready to take your multicultural marketing to the next step? Reach out and our team of experts will connect you with the best plan of action for taking your project to the next level.
Start Connecting Authentically with the LGBTQ+ Communities
If your brand is overlooking the LGBTQ+ community in your marketing efforts, you are leaving a huge customer base untapped. LGBTQ+ people make up as much as 7.1% of the overall U.S. population, including 21% of Gen Z and 10.5% of Millennials. American LGBTQ+ consumers spent over $1.4 trillion in 2021, and represent a buying power of over $3.7 trillion globally. This marketing guide will help you understand how to genuinely appeal to LGBTQ+ consumers, and avoid alienating them with stereotypes or token representations. Ready to take your multicultural marketing to the next step? Reach out and our team of experts will connect you with the best plan of action for taking your project to the next level.
