In this episode of Getting to Aha!, host Darshan Mehta interviews the President and CEO of Ebony Marketing Systems, Kai Fuentes.
Kai discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Kai also reframes research as a relationship, not a transaction. She emphasizes the importance of trust, grace, and creating emotional safety in the research process. By allowing respondents to tell their full stories without judgment or pressure, she and her team uncover truths that wouldn’t surface through more mechanical methods.
Listeners will gain actionable insights into conducting impactful multicultural studies and balancing qualitative depth with modern tools, such as AI.
Listen below.
