Our CEO and President Kai K. Fuentes shared diagnostic questions for AAPI inclusion in the Multicultural Marketing Resources, Inc. May newsletter. Here are three simple questions to ask during Asian American Pacific Islander month:
1. When working a Black and/or Latino marketing plan, do you ask – what about the AAPI communities?
2. Are you asking about Chinese, Korean, Vietnamese, Filipino and more — the breadth of communities?
3. Are you working with an in-culture, in-language research team?
From these three questions and our passionate curiosity, Ebony Marketing Systems has grown our full range of multicultural research services.
EMS has teams fluent in: Cambodian, Cantonese, Hmong, Japanese, Korean, Lao, Mandarin, Tagalog, Thai, and Vietnamese.
Your project will have a team with an in-language, in-culture recruiter, moderator and a third member for who does both. Your project team also does the transcription respecting the context of your study and the specific AAPI communities.
Of course, no multicultural project is as simple as three questions. EMS is ready to answer your specific questions about AAPI research!
For further insight, contact the team members at Ebony Marketing Systems. We conduct research that reaches people in a new way; call us at (718)742-0006 or send us a message today.
