Acting as a mirror to the historical implications of human and community behavior, cultural anthropology lends deep roots to the work of market research and can significantly inform both the execution of the research and the subsequent results. Let’s take a brief look at what the inclusion of cultural anthropology
There’s no doubt about it: your business will evolve over time. Given this, it’s important to keep in mind that the target audience you chose when you initially began your business may, at some point in time, no longer make sense for your evolving products or services. When it comes
As we transition into the post-Covid era, employers should continue to stay vigilant when it comes to cultivating a work culture where employees thrive both in the office and remotely. Here are 4 ways to do just that:
Does Either One Serve Black Students? American public schools and education systems continue to miss the mark when it comes to communicating authentically and honestly with Black students and their families. This has been especially evident during COVID, when empathy and transparency are not only important tools for building trust,
Key influencers for People of Color — Pastors — Reluctant to Endorse COVID Vaccinations A Reuters article titled, “Some U.S. Black pastors, key players in COVID education, are hesitating to push vaccine” published in late 2020 highlights the express need for further research into COVID communications targeting minority populations. In
The COVID-19 pandemic upended nearly every aspect of life, including how companies market and sell their products. Because marketing campaigns were put on hold, companies had to create new pathways for brand outreach that relied less on traditional media and more on technology. These pathways have likely redefined brand communications
