Under the AAPI umbrella are 50 ethnic groups that speak over 100 languages. Ebony Marketing Systems (EMS) speaks to those consumers. We have a diverse, multilingual team capable of conducting culturally aligned interviews in languages including:
- Cantonese
- Hmong
- Korean
- Mandarin
- Tagalog
- Vietnamese
- Eurasian languages including Armenian and Russian.
Our cultural fluency enables multi-modal studies including in-language CATI (computer-aided telephone interviewing) critical in reaching underrepresented, diverse populations. In-language CATI services are why the California Health Interview Survey relies on EMS to effectively reach and engage with a wide range of communities, ensuring inclusivity and accurate data collection.
Check out our Quick Guide: Marketing to Asian Americans and Pacific Islanders.
Begin listening to your AAPI markets by contacting Ebony Marketing Systems. For more information, call us at (718) 742-0006 or send us a message today.
