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Communicating with Diverse Audiences When Social Rules are in Flux

Our world is in a state of social change. As historically marginalized groups become increasingly heard, language is evolving to be more inclusive of these groups and eliminate words and expressions that reflect bias or may cause offense. But sometimes, it feels as if these changes are happening at rapid-fire

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Survey Frequency— How Often Should You Survey Your Audience?

Loyal, happy customers matter. When customers are more satisfied with a company, the company sees increased revenue, profitability, and even higher stock prices. But how often should you take surveys to ensure that you meet your customers’ needs and desires? There’s no one right answer. It will depend on your

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