You rely on surveys, data sets, and other marketing research to help you understand consumer … [Read more...] about Are You Considering Diversity in Your Data Collection and Analysis?
The Do’s and Don’ts of Multicultural Grant Writing
Over the past few years, government agencies, non-governmental organizations, and philanthropies … [Read more...] about The Do’s and Don’ts of Multicultural Grant Writing
“Minority” or “Minoritized”?
When it comes to diversity issues, language is important and complex. That’s why a single essay in … [Read more...] about “Minority” or “Minoritized”?
Come Again? Translating Idioms for Culturally Diverse Audiences
So, you’re beating around the bush — or you’ve just told someone to break a leg before a big … [Read more...] about Come Again? Translating Idioms for Culturally Diverse Audiences
Protecting Your Market Research from Spam and Bots
Before tackling growth in your company or launching a new initiative, conducting thorough market … [Read more...] about Protecting Your Market Research from Spam and Bots
How To Confirm or Reject Jarring Market Research Findings
Market research data and findings are important in guiding your business’ marketing and advertising … [Read more...] about How To Confirm or Reject Jarring Market Research Findings
How Nate Silver’s The Signal and The Noise Can Help You Understand Ethnographic Research
When it comes to understanding the concept of ethnographic research, it is both clear and complex. … [Read more...] about How Nate Silver’s The Signal and The Noise Can Help You Understand Ethnographic Research
Do’s and Don’ts of Surveys That Include Different Racial and Ethnic Groups
Constructing effective surveys is hard enough, but it can become even more complex if your target … [Read more...] about Do’s and Don’ts of Surveys That Include Different Racial and Ethnic Groups
Reaching Your Audience Where They Are At
In the past, there were tried and true ways to reach your audience. You’d give them a call and ask … [Read more...] about Reaching Your Audience Where They Are At
Conducting Market Research: Fast, Good, or Cheap?
In market research, some clients want the impossible—a project completed quickly, inexpensively, and … [Read more...] about Conducting Market Research: Fast, Good, or Cheap?