Understanding your audience is essential for your company’s success. That’s how you know that you’re meeting the needs of your market. But there are often subtle distinctions within your audience that a broad brush may miss—but that can have a huge impact on your firm. For example, a tech company
I may not respond immediately to you in January. I’m rebooting. I need to do this because I work a LOT. Most of us do but especially small business owners. I choose this small business life intentionally so this is not a vent about my annual reboot. And the thing
They say “you spend your entire adulthood getting over your childhood” or at least trying to understand it. As a parent I have been reflecting on my own childhood. Don’t get me wrong, I had a great one but I realized I spent A LOT of time in focus
