Start Connecting Authentically with the Black Community
The importance and influence of the African American consumer have never been greater. Black Americans have a buying power of a tremendous $1.4 trillion – and that figure is expected to rise to $1.8 trillion by 2024. This Quick Guide introduces Marketing professionals to the unique qualities, cultural touch points, and opportunities present when endeavoring to authentically and genuinely engage with Black consumers. Ready to take your multicultural marketing to the next step? Reach out and our team of experts will connect you with the best plan of action for taking your project to the next level.