Understanding a consumer’s needs and preferences can often be a challenging task. Many have hoped that artificial intelligence and machine learning (AI/ML) algorithms will make it easier for market researchers to identify critical information to better target customer groups. The release of ChatGPT, a new chatbot system created by OpenAI
A satisfied audience or customer base is key to your business’s success. You must keep your finger on your customers’ pulse to measure their satisfaction levels. Conducting a customer survey is one of the best methods of understanding whether you’re meeting their needs and expectations and obtaining critical, actionable feedback.
Using market research to collect data and draw insights into consumer behavior is one of the most integral parts of marketing. And while there’s a large range of marketing technology tools and automation available, they aren’t game changers in the way Artificial Intelligence (AI) can be. Artificial intelligence programs aren’t
