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Before tackling growth in your company or launching a new initiative, conducting thorough market research can be extremely valuable. That way, you can base your company’s decisions and new direction on actual consumer behavior, market trends, and your industry’s landscape. Whether you conduct focus groups or launch surveys, market research

Market research data and findings are important in guiding your business’ marketing and advertising strategy. But market research can sometimes bring to light shocking, surprising or jarring results – leaving you wondering if it provides an accurate picture.  So, what do you when you end up with jarring results? Do