Quick Guide: Marketing to Asian Americans and Pacific Islanders in 2023

If your brand is overlooking Asian Americans and Pacific Islanders (AAPI) in your marketing efforts, you are leaving a huge customer base untapped. AAPI make up about 6.5% of the US population and represent more than $1 trillion in buying power. This figure is expected to jump to $1.3 trillion by 2023. This Quick Guide introduces Marketing professionals to the unique qualities, cultural touch points, and opportunities present when endeavoring to authentically and genuinely engage with AAPI consumers. Ready to take your multicultural marketing to the next step? Reach out and our team of experts will connect you with the best plan of action for taking your project to the next level.