In market research, some clients want the impossible—a project completed quickly, inexpensively, and high-quality. They want it to be fast, good, and cheap. But you can only ever achieve two of those things with one project. There has to be a compromise somewhere. Fast, Good, and Cheap What’s considered fast,
Overlooking the potential of secondary market research can prove to be a costly mistake for marketers and businesses. While primary research – original data obtained directly from the customer – is seen as richer and more valuable, secondary research can be equally, if not more, insightful and provide immense benefits
Market research and consumer data are usually a critical weapon in any marketer or business owner’s arsenal. Having detailed and clear insights into who your customers are, and why they make the choices they make, is an important part of effective advertising. But bias – defined as a deviation of
