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How many of us had even heard of a “Chat GPT” a few months ago? But now the question—that we pose to the artificial intelligence chatbots and ourselves—is how will these AI chatbots change the world? As fascinating as chatbots are, they are just one example of the near-future technologies

You rely on surveys, data sets, and other marketing research to help you understand consumer preferences and behaviors. But, far too often, researchers don’t fully consider the ethnic or racial make-up of participants in their various studies. Instead, people from different racial and ethnic groups are blended together, especially as