Overlooking the potential of secondary market research can prove to be a costly mistake for … [Read more...] about The Power and Promise of Secondary Market Research
Preventing Bias in Questionnaires and Surveys
Market research and consumer data are usually a critical weapon in any marketer or business owner’s … [Read more...] about Preventing Bias in Questionnaires and Surveys
How ChatGPT Might Help (or Hinder) Market Research Efforts
Understanding a consumer’s needs and preferences can often be a challenging task. Many have hoped … [Read more...] about How ChatGPT Might Help (or Hinder) Market Research Efforts
Surveying Your Audience: How to Formulate Questions That Provide Accurate Insights
A satisfied audience or customer base is key to your business’s success. You must keep your finger … [Read more...] about Surveying Your Audience: How to Formulate Questions That Provide Accurate Insights
Using AI to Understand Your Market Better: An Overview of the Role of AI in Market Research
Using market research to collect data and draw insights into consumer behavior is one of the most … [Read more...] about Using AI to Understand Your Market Better: An Overview of the Role of AI in Market Research
Conversations about Race and Culture in 2022: The New Rules of Conduct
Conversations about race and culture can rouse a range of uncomfortable emotions. However, these … [Read more...] about Conversations about Race and Culture in 2022: The New Rules of Conduct
Some Conversations Make Us Uncomfortable. How Can We Overcome Fear and Anxiety?
In 2007, a team of researchers published what is now considered a seminal study about diversity. … [Read more...] about Some Conversations Make Us Uncomfortable. How Can We Overcome Fear and Anxiety?
Tips for Avoiding Burnout from our President
Ebony Marketing Systems President and Founder Kai Fuentes shares her tips for avoiding … [Read more...] about Tips for Avoiding Burnout from our President
The Power of Market Research Rooted in Cultural Anthropology
Market research is, and always has been, built on the foundational question of how to best … [Read more...] about The Power of Market Research Rooted in Cultural Anthropology
How To Leverage Pandemic Communications Strategies for Brand Outreach in 2021 and Beyond
The COVID-19 pandemic upended nearly every aspect of life, including how companies market and sell … [Read more...] about How To Leverage Pandemic Communications Strategies for Brand Outreach in 2021 and Beyond