Population Changes and What They Mean for Business

Demographic shifts in global and US populations will transform the populace in the next decade and will provide opportunities and challenges for businesses.  Global Population Growth is Slowing The global population continues to grow, but the growth rate slows each year. Human population on earth is expected to plateau at

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Market Research Tools of the (Near) Future

How many of us had even heard of a “Chat GPT” a few months ago? But now the question—that we pose to the artificial intelligence chatbots and ourselves—is how will these AI chatbots change the world? As fascinating as chatbots are, they are just one example of the near-future technologies

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Are You Considering Diversity in Your Data Collection and Analysis?

You rely on surveys, data sets, and other marketing research to help you understand consumer preferences and behaviors. But, far too often, researchers don’t fully consider the ethnic or racial make-up of participants in their various studies. Instead, people from different racial and ethnic groups are blended together, especially as

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The Do’s and Don’ts of Multicultural Grant Writing

Over the past few years, government agencies, non-governmental organizations, and philanthropies have put a greater emphasis on inclusivity. Many grants offered by these groups now require applicants to discuss how their project will benefit a multicultural society – and how they will measure impact. Grant writing, in and of itself,

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“Minority” or “Minoritized”?

When it comes to diversity issues, language is important and complex. That’s why a single essay in Odyssey became a bombshell when it proposed that we should use the word “minoritized,” rather than “minority” to describe those impacted by social disparity.  The Problem with “Minority” As the author explained in

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