Throughout Black History Month, our Vice President of Qualitative Research, Reggie Alston, is reflecting on a focus group project conducted at each of the five communities whose legal challenges were consolidated into Brown v. Board of Education. In Farmville, Virginia, the Robert Russa Moton Museum is more than a historic site, it’s
Throughout Black History Month, our Vice President of Qualitative Research, Reggie Alston, is reflecting on a focus group project conducted at each of the five communities whose legal challenges were consolidated into Brown v. Board of Education. Two sites from the Brown story don’t have traditional visitor centers, but their impact is
Throughout Black History Month, our Vice President of Qualitative Research, Reggie Alston, is reflecting on a focus group project conducted at each of the five communities whose legal challenges were consolidated into Brown v. Board of Education. In Claymont, Delaware, I had the privilege of speaking with Miss Joan Anderson,
As we begin Black History Month, our Vice President of Qualitative Research, Reggie Alston, reflects on a project that reshaped how we think about power, community, and history. Over the past year, I had the honor of conducting focus groups for the National Park Service and Lexicon&Line at each of
In the 2000s, the U.S. population shifted to the South and the West away from the Northeast and the Midwest— a trend projected only to accelerate in the next two decades. How is your marketing acknowledging this regional diaspora? For example, if you are doing market research in North Carolina,
Most companies understand the importance of effective market research for developing messaging strategies that target the right audiences and successfully connect with the desired consumers. But conducting effective market research can be tricky, especially in a society defined by cultural and socio-economic diversity. That’s where cultural fluency comes in. Cultural
