August is National Black Business Month! Black Business Month reminds us just how important economic equity is for all of us. Individual actions can, collectively, have an enormous impact–not just on individual businesses, but on community development, the racial wealth gap, and our long-term economic stability. All month, we at
In today’s diverse society, inclusive marketing research isn’t just nice-to-have—it is essential. Whether you are a company, nonprofit, or government agency, understanding and serving multicultural communities begins with collecting and using inclusive data. Doing so provides a more comprehensive and accurate representation of the people you aim to reach. Capturing
Demographic studies offer valuable insights into population changes, cultural shifts, and emerging opportunities. These are just a few key takeaways from recent demographic studies that can benefit marketing strategies for companies, nonprofits, and government agencies. Increasing Ethnic and Racial Diversity One of the most prominent characteristics is the increasing diversity
In this episode of Getting to Aha!, host Darshan Mehta interviews the President and CEO of Ebony Marketing Systems, Kai Fuentes. Kai discusses the importance of cultural sensitivity, creating space for authentic storytelling, and building trust in research. Kai also reframes research as a relationship, not a transaction. She emphasizes
Our CEO and President Kai K. Fuentes shared diagnostic questions for AAPI inclusion in the Multicultural Marketing Resources, Inc. May newsletter. Here are three simple questions to ask during Asian American Pacific Islander month: 1. When working a Black and/or Latino marketing plan, do you ask – what about the
Understanding multicultural consumers’ nuanced behaviors and preferences is crucial as consumer behavior changes rapidly. Companies, nonprofits, and government agencies aiming to connect with target audiences must delve deeper than surface-level data. One of the most effective ways to achieve this is by surveying target groups multiple times over intervals—known as
