The wealth gap between Black and white Americans is staggering. According to Forbes.com, on average, Black families have just one-eighth of the wealth of white families. This gap didn’t appear overnight; it’s rooted in slavery, redlining, and discriminatory practices. Understanding the Wealth Gap The lack of generational wealth has had
Mental health is just as important as physical health, yet it often takes a backseat in our community. Stigma around seeking therapy and a historical reliance on faith alone have left many of us without the support we need. Breaking the Stigma For generations, therapy was seen as “airing dirty
Ebony Marketing Systems VP of Qualitative Research, Reggie Alston, contributes to this special blog series for Black History Month. February marks Black History Month, a time to honor our history and celebrate our progress. It’s also a great time to reflect on the state of our community’s physical health. Unfortunately,
Our President and CEO Kai Fuentes recently wrote for Quirk’s Magazine on how ‘less is more’ when conducting interviews, in the article, “How a measured, respectful approach to interviewing yields more insights.” Kai discusses the importance of allowing respondents to have space to formulate responses. As moderators we need to
As Gen Z and Gen Alpha grow into the next generation of consumers, businesses must adapt to their evolving behaviors and preferences. While both generations have been shaped by digital technology, there are key differences in how they approach thinking, decision-making, and purchasing. Gen Z: Digital Natives With a Focus
Tracking changes in a survey group over time is crucial for businesses, nonprofits, and government agencies aiming to understand evolving consumer behaviors and needs. By measuring these changes, you can gain insight into the shifting preferences and opinions of your target audience while also positioning yourself to adapt to trends
