The Lunar New Year is being celebrated across AAPI cultures. Yet in America the news stories, posts, promotional events and product displays often label this celebration, Chinese New Year. Or use the Chinese astrological term, Year of the Horse. Why? Almost half of Americans report Chinese ethnicity comes to mind
Throughout Black History Month, our Vice President of Qualitative Research, Reggie Alston, is reflecting on a focus group project conducted at each of the five communities whose legal challenges were consolidated into Brown v. Board of Education. In Claymont, Delaware, I had the privilege of speaking with Miss Joan Anderson,
Are you excited about Bad Bunny’s Super Bowl performance this weekend? Have you been studying Spanish in anticipation? At Ebony Marketing Systems, our staff of bilingual multicultural moderators are especially trained to identify ethnic-bound perceptions providing in-depth cultural insights. Check out our Super Bowl video about our translation services:
As we begin Black History Month, our Vice President of Qualitative Research, Reggie Alston, reflects on a project that reshaped how we think about power, community, and history. Over the past year, I had the honor of conducting focus groups for the National Park Service and Lexicon&Line at each of
In the 2000s, the U.S. population shifted to the South and the West away from the Northeast and the Midwest— a trend projected only to accelerate in the next two decades. How is your marketing acknowledging this regional diaspora? For example, if you are doing market research in North Carolina,
Most companies understand the importance of effective market research for developing messaging strategies that target the right audiences and successfully connect with the desired consumers. But conducting effective market research can be tricky, especially in a society defined by cultural and socio-economic diversity. That’s where cultural fluency comes in. Cultural
