You rely on surveys, data sets, and other marketing research to help you understand consumer preferences and behaviors. But, far too often, researchers don’t fully consider the ethnic or racial make-up of participants in their various studies. Instead, people from different racial and ethnic groups are blended together, especially as
Over the past few years, government agencies, non-governmental organizations, and philanthropies have put a greater emphasis on inclusivity. Many grants offered by these groups now require applicants to discuss how their project will benefit a multicultural society – and how they will measure impact. Grant writing, in and of itself,
When it comes to diversity issues, language is important and complex. That’s why a single essay in Odyssey became a bombshell when it proposed that we should use the word “minoritized,” rather than “minority” to describe those impacted by social disparity. The Problem with “Minority” As the author explained in
So, you’re beating around the bush — or you’ve just told someone to break a leg before a big presentation. Maybe you’re quitting something cold turkey or just trying to get all of your ducks in a row before you leave work for the day. English is a vivid, creative,
Constructing effective surveys is hard enough, but it can become even more complex if your target audience includes members from different racial or ethnic groups. How can you be sure your questions will mean the same thing to those with various backgrounds? What if the answers come back the same,
