In the 2000s, the U.S. population shifted to the South and the West away from the Northeast and the Midwest— a trend projected only to accelerate in the next two decades.
How is your marketing acknowledging this regional diaspora? For example, if you are doing market research in North Carolina, is there an unconscious bias that everyone is a native Carolinian?
- Consider that North Carolina is now ranked #11 in states with the largest Puerto Rican population.
- Given that 69% of Puerto Ricans are now born on the mainland, some of this population may have Nuyorican roots.
- Nuyoricans storied intersection of ethnic culture (Puerto Rican) and regional culture (New York City boroughs) affects expectations for transportation, shopping, neighborhoods, community centers and other aspects of daily life.
Push beyond unconscious bias and misleading assumptions in 2026 with research that understands that populations are peopled by, well, people.
Contact the team at Ebony Marketing Systems. We specialize in conducting research that offers fresh perspectives. Call us at (718) 742-0006 or email us at info@ebonysytems.com for more information.
