Acting as a mirror to the historical implications of human and community behavior, cultural anthropology lends deep roots to the work of market research and can significantly inform both the execution of the research and the subsequent results. Let’s take a brief look at what the inclusion of cultural anthropology
The COVID-19 pandemic upended nearly every aspect of life, including how companies market and sell their products. Because marketing campaigns were put on hold, companies had to create new pathways for brand outreach that relied less on traditional media and more on technology. These pathways have likely redefined brand communications
So you know you want to being marketing more specifically to different segments of the population, but you aren’t quite sure how to start? Follow these two rules and see your efforts pay off. Rule One: Personalize Your Pitch Technology and research now allow marketers to craft pitches based on
