Reggie Alston, VP of Qualitative Research, and Shirley Worthington, Development Specialist, at Ebony Marketing Systems recently contributed an article, “Qualitative Insights That Build Trust: Community-Driven Outreach on Tobacco and Substance Use in Colorado,” to the Fall Newsletter for QUALPOR*. The Colorado Department of Public Health and Environment partnered with Ebony
Ebony Marketing Systems President and Founder Kai Fuentes shares her tips for avoiding burnout. As a qualitative specialist I find myself talking ALL of the time. My kids think that “Mama talks for a living.” At first I did not agree, but then I started realizing just how much I
Acting as a mirror to the historical implications of human and community behavior, cultural anthropology lends deep roots to the work of market research and can significantly inform both the execution of the research and the subsequent results. Let’s take a brief look at what the inclusion of cultural anthropology
The COVID-19 pandemic upended nearly every aspect of life, including how companies market and sell their products. Because marketing campaigns were put on hold, companies had to create new pathways for brand outreach that relied less on traditional media and more on technology. These pathways have likely redefined brand communications
