TikTok has emerged as a powerful platform for entertainment and information sharing as well as for conducting market research. With its diverse user base and algorithms that constantly promote viral content, TikTok offers unique opportunities for companies, nonprofits, and government agencies to obtain insights into multicultural consumer behavior. Understand Your
The 118th Congress is the most racially and ethnically diverse to date. The proportion of minority congresspeople elected more closely matches the proportion of minority populations in the US than ever before. The Racial and Ethnic Makeup of the 118th Congress According to a report from the Pew Research Center,
In a recent article for Multicultural Marketing Resources, “AAPI is a Community Not a Singular Market – Ebony Marketing Systems Guides Clients Through the Breadth and the Depth of Asian American and Pacific Islanders” our President & Founder Kai Fuentes discusses the efforts of Ebony Marketing Systems to help marketers
Global demographics are undergoing a profound transformation. Populations in Europe and China are shrinking. India is surpassing China as the most populous nation. And by 2050, parts of Europe and East Asia are expected to have nearly 40 percent of their populations aged 65 and older. This demographic shift presents
The quest to improve research in racially and ethnically diverse communities is relatively new. Since 2008 when the US Census began a concentrated effort to improve the accuracy of racial and ethnic data collected by the census, the surveying of diverse communities has been evolving. Increasing Diversity Demands More Nuanced
Since 2000, the Black population in the United States has grown by 32% to 47.9 million people in 2022. Black Americans include those who identify as Black alone, those who say their race is Black in combination with other racial backgrounds, and Hispanics and Latinos who also say their race
The United States is a diverse, multicultural country, and our diversity will continue to increase in the coming years. What Will America’s Racial and Ethnic Makeup Look Like in 2025 and 2030? By 2025, Hispanic and Asian populations will constitute 24% of the total US population. By 2030, international immigration
Demographic shifts in global and US populations will transform the populace in the next decade and will provide opportunities and challenges for businesses. Global Population Growth is Slowing The global population continues to grow, but the growth rate slows each year. Human population on earth is expected to plateau at
A study published in the Journal of the American Medical Association (JAMA) Open Network found that Black children and those from lower socioeconomic backgrounds were less likely to participate in research that involved data collection through wearable devices. What Is a Wearable Device? Wearable technology in clinical research refers to
You rely on surveys, data sets, and other marketing research to help you understand consumer preferences and behaviors. But, far too often, researchers don’t fully consider the ethnic or racial make-up of participants in their various studies. Instead, people from different racial and ethnic groups are blended together, especially as
