Reggie Alston for Ebony Marketing Systems
There can be little doubt that 2017 was the year African American Women were finally recognized as a major force in politics and entertainment
The political knowledge, dedication and savvy of African American Women was on display in Alabama as they voted 98% for Roy Moore the winner and first Democratic Senator to win in Alabama in decades. Tom Perez, Democratic National Committee Chairman told the Post, “Let me be clear: We won in Alabama and Virginia because black women led us to victory. Black women are the backbone of the Democratic Party, and we can’t take that for granted. Period.”
This fact creates an interesting question. If African American Women continue to be backbone and sometimes the saviors of political figures and ideologies how can their influence and purchasing power be measured as they step out of the stereotypes and into the mainstream spotlight?
Should companies change the way they communicate with African Americans women based on their new found power in society?
As African American women begin to exercise more creative control over the images that portray them the question is how do we insure these images are the ones we also portray when attempting to connect with them?
As the narratives about African American women continue to be defined, there is little doubt that in 2018 they will be poised to assume a much more significant role in the shaping of our politics, entertainment and more. It will be essential to understand the strength in African American women that is just now bubbling to the surface. It will be imperative that anyone seeking to understand and/or connect to this powerful demographic understand their nuances and complexities. Ebony Marketing Systems has been studying these nuances and complexities for more than 30 years and the reach and understanding why black girls rock.