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Kai Fuentes

Kai K. Fuentes, President + CEO, and Reggie Alston, VP Qualitative Research, write for QUALPOR Spring Newsletter

The Spring 2026 QUALPOR newsletter —  QUALPOR News  —  is here! This issue offers readers a strong and healthy mix of QUALPOR news and events, original thoughtful articles written for the newsletter by QUALPOR members, AAPOR conference program updates, and links to qualitative research workshops, training, and opportunities. Original Articles Written by QUALPOR Members “Breaking Bread” and “Circling Back” When Researching

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Multicultural Research

Developing a Multicultural Market Research Strategy: Budget Isn’t Everything

In today’s multicultural society, where people from diverse backgrounds are integrating into their communities and reshaping community identity, marketers are facing new challenges in figuring out who their target audiences are and how to speak to them effectively. Multiculturalism is forcing companies to modify their market research approaches to achieve

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