Multicultural Research
Alignment, Training and Trust: How EMS Recruits Difficult to Reach Populations
Ebony Marketing Systems (EMS) approaches multicultural recruitment the same way it approaches research—by aligning recruiters with prospective respondents. One of EMS’s recruiters illustrates this approach. A minority immigrant woman, her experiences with companies focused on product testing—which didn’t resonate with her—discovered EMS. It was a natural fit. The work isn’t
10/15/2025
