Nearly anyone can ask a question. If you count Google searches as questions, the human population asks over 8 billion questions daily —a huge number, but somehow pales compared to the 200 questions a preschooler can ask in a single day. Not all of these are thought-provoking questions driven out
When it comes to market research, sometimes it is easy to overlook an obvious source of data: your own place of business. However, the challenge is distinguishing what you plan as your customers’ experience and what they actually experience. How does your staff treat customers when you’re not around? What
Go with your gut. It’s fair advice, and when you’re good at something, your intuition can take you far. But it’s possible to get overconfident about what you think you know. And the world of market research leaves little room for error. While your intuition could lead you to rare
