Qualitative Services (Focus Groups)

Dynamic discussions held in relaxed environments and also traditional focus groups are moderated in native languages; this is one of the areas where EMS shines.  Our staff of bilingual and multicultural moderators is especially trained to identify ethnic-bound perceptions and attitudes providing in-depth cultural insights across a broad spectrum of generations.

It’s a fact, minority groups, primarily Hispanics, African Americans and Asian Americans are growing at a rate nearly double the rate of the general population. EMS has an enviable and outstanding reputation in conducting creative and customized qualitative research studies among a wide variety of ethnic and minority population segments. EMS offers its clients a full range of qualitative research services employing different research methods, which includes: 

• Multicultural recruiting 
• Traditional focus groups
• Online focus groups
• Online bulletin boards
• In-depth/Executive interviews (in person or by phone)
• Dyads, triads and mini-groups
• Mystery shops
• In-person intercepts
• Home use tests
• Central location pre-recruits