Start Connecting Authentically with LGBTQ+ Communities
If your brand is overlooking the LGBTQ+ community in your marketing efforts, you are leaving a huge customer base untapped. LGBTQ+ people make up as much as 7.1% of the overall U.S. population, including 21% of Gen Z and 10.5% of Millennials. American LGBTQ+ consumers spent over $1.4 trillion in 2021, and represent a buying power of over $3.7 trillion globally. This marketing guide will help you understand how to genuinely appeal to LGBTQ+ consumers, and avoid alienating them with stereotypes or token representations. Ready to take your multicultural marketing to the next step? Reach out and our team of experts will connect you with the best plan of action for taking your project to the next level.